Wyng
Wyng is a Data Capture & Engagement (DCE) platform that helps brands engage consumers, capture consented data, and activate that data to increase loyalty and lifetime value. Wyng makes it easy to create and deliver gamified loyalty activations, interactive games and promotions, and product discovery experiences — across brand websites, mobile apps, and storefronts. Wyng captures integrates zero-party data bi-directionally with existing enterprise systems, enabling real-time personalization and progressive profiling.
Overview
Wyng solves two critical challenges for brands:
(1) To increase loyalty and lifetime value, brands must engage consumers in fresh, relevant, and scalable ways. Wyng simplifies and automates the creation and delivery of relevant and rewarding experiences across the customer journey.
(2) As third-party data declines and privacy requirements rise, brands need consented data to build their own customer data asset. Wyng provides user-friendly ways to capture zero-party data — and integrate and activate that data to power personalization across channels.
How We Work Together
When Wyng is combined with Braze’s powerful cross-channel marketing orchestration, your brand can leverage zero-party data for personalization via any of the channels that Braze supports. Wyng can also power a customer preference center, so customers can control the data and preferences (including communication preferences) they share with a brand.
Features
Loyalty Activations
Promotion & loyalty hubs, gamification programs, challenges, badges, streaks, digital punch cards, and more.
Games & Promos
Instant wins, reveals, games of skill & chance, proof of purchase programs, sweepstakes, UGC contests, and more.
Product Discovery
Quizzes, product finders, lookbooks, curated UGC for ecommerce, personalized recommendations, and more.
FAQ
Yes, Wyng is built for large organizations, and multi-national enterprises.
Yes, Wyng supports both no-code and low-code use cases, enabling non-technical users to launch and manage experiences while giving technical users the flexibility to customize and extend them. Wyng also offers managed services for customers who need additional support with strategy, setup, execution, or ongoing program management.
Yes, Wyng includes a pre-built Braze connector that feeds zero-party data into Braze in real time.
