Google Ads
Google Ads is an advertising platform that allows advertisers to bid to display their brand offerings. These advertisements can be found on Google Search and non-search websites, apps and videos.
Overview
Google Ads is an advertising platform that allows advertisers to bid to display their brand offerings. These advertisements can be found on Google Search and non-search websites, apps and videos.
How We Work Together
Dynamically sync your first-party user data from Braze directly to Google for ad retargeting and lookalike modeling. Extend the reach of your cross-channel customer journeys and campaigns to ad placements across Google Search, Gmail, Youtube, And Display. Important: Google’s EU User Consent Policy requires advertisers to collect and pass consent for EU end users when sharing data with Google. See our documentation for more details.
