Feedotter
Turn WordPress and CMS data into Braze emails automatically.
Overview
Feedotter is the content-to-email automation layer for Braze.
Feedotter is an enterprise platform that integrates with your CMS, database, and content software to automatically create ready-to-review newsletters and emails for sending via Braze.
Connect WordPress, Drupal, Contentful, APIs, databases, XML, JSON, RSS, spreadsheets, secure file drops, and other data sources. Feedotter retrieves, transforms, formats, and assembles that information into Braze emails—either fully automated from creation through send or prepared as ready-to-review drafts for your marketing or editorial team.
Common use cases
Feedotter is an enterprise platform that integrates with your CMS, database, and content software to automatically create ready-to-review newsletters and emails for sending via Braze.
Connect WordPress, Drupal, Contentful, APIs, databases, XML, JSON, RSS, spreadsheets, secure file drops, and other data sources. Feedotter retrieves, transforms, formats, and assembles that information into Braze emails—either fully automated from creation through send or prepared as ready-to-review drafts for your marketing or editorial team.
Common use cases
- Automated newsletters and blog digests — Automatically transform newly published WordPress, Drupal, or CMS content into branded Braze emails.
- Personalized content notifications — Match newly published articles, research, or other content to Braze segments based on subscriber preferences.
- Data-driven emails and alerts — Turn information from APIs, databases, XML, JSON, spreadsheets, or secure data feeds into recurring Braze communications.
- Editorial newsletters — Automatically create complete, ready-to-review newsletters while allowing editors to curate articles, advertising, and other content before sending.
- RSS-to-email automation — Automate traditional RSS and content-feed emails in Braze, with support for more sophisticated multi-source workflows when needed.
Why Feedotter
Feedotter has spent more than 10 years automating content-driven email workflows, powering 3M+ automated blog digests, 1.2M+ ready-to-review drafts, and 850K+ curated newsletters. Feedotter is a dedicated enterprise SaaS platform with SOC 2 compliance, long-term product support, and hands-on implementation assistance—trusted by leading financial institutions, healthcare organizations, publishers, and enterprise marketing teams.
How We Work Together
Feedotter connects the content and data your organization already creates to Braze and automatically transforms it into polished, ready-to-send email. Braze continues to manage your segments, delivery, and reporting. Feedotter automates the content-to-email workflow in between.
How the integration works
How the integration works
- Connect your content and data — Link WordPress, Drupal, Contentful, APIs, databases, XML, JSON, RSS, spreadsheets, or secure file drops to Feedotter.
- Map and design — Feedotter maps your content into your existing email designs, or our team builds new ones.
- Automate in Braze — Feedotter creates and updates Braze templates, works inside your email sends, and schedules sends.
- Review or send automatically — Run hands-off recurring emails end-to-end, or have Feedotter prepare completed drafts for your team to review and curate.
Implementation and services
The Feedotter team helps customers connect and map their content and data, implement existing email designs or create new ones, configure automation workflows, and integrate them with Braze. Simple workflows can often be implemented in a few hours, while larger multi-newsletter deployments are typically completed within one to two weeks.
Features
Connect any CMS or data source to Braze
Turn WordPress (posts, categories, custom post types, custom fields), Drupal, Contentful, APIs, JSON, XML, RSS, databases, spreadsheets, and secure file transfers into Braze emails automatically—without custom development.
Work natively with Braze
Create and update Braze templates, work inside email sends, schedule sends, and automate sends end-to-end. Braze continues to manage your segments, delivery, and reporting.
Full automation or editorial review
Run hands-off recurring emails, or automatically prepare completed drafts for your marketing or editorial team to review and curate. Enterprise-ready and SOC 2 compliant.
Media
FAQ
Feedotter is a content-to-email automation layer for Braze. It connects to the content and data your organization already publishes, then turns it into Braze emails that are fully automated, ready to review, or curated manually into polished newsletters. Feedotter handles building the email; Braze handles everything else.
Everything that Braze does today stays in Braze: contacts and profile data, segments, subscriptions and unsubscribes, sending and delivery, and all reporting. Feedotter is an overlay that makes your emails automatic or easy to build. It does not replace or duplicate any part of your Braze setup.
No. Your contacts, subscription preferences, and unsubscribes stay in Braze. Feedotter works with your content and builds the email; Braze decides who receives it.
WordPress (including categories, custom post types, and custom fields), Drupal, Contentful, RSS, APIs, JSON, XML, databases, spreadsheets, and secure file transfers. You can combine multiple sources into a single email.
Both. Feedotter supports three ways of working: fully automated emails that send on a schedule, ready-to-review drafts that Feedotter builds for your team to check and approve, and manually curated newsletters where editors pick and arrange the content. You can mix approaches across different emails.
Feedotter creates and updates Braze email templates, works inside your Braze email sends, and can schedule and automate sends end to end. Your team keeps working in Braze the same way it does today.
All reporting stays in Braze. Opens, clicks, unsubscribes, and delivery metrics appear in Braze just as they do for any other email you send.
Yes. The Feedotter team can implement your current email designs or help you create new ones, then map your content into them so every email stays on brand.
No custom development is required. The Feedotter team helps connect and map your content, set up your designs, configure automation, and integrate with Braze. Simple workflows can often be live in a few hours, while larger multi-newsletter deployments typically take one to two weeks.
Yes. Feedotter is a dedicated enterprise SaaS platform with SOC 2 compliance, long-term product support, and hands-on implementation assistance. It is trusted by financial institutions, healthcare organizations, publishers, and enterprise marketing teams.
