Alpaco
The email creation platform to build and scale your Email Design System.
Overview
Alpaco is a collaborative email creation platform built around a modular Email Design System. Developers define global tokens, layouts, and guardrails in one place, while marketers drag and drop components to assemble production-ready campaigns without developer bottlenecks.
Manage multi-language campaigns, A/B test variants, and In-App Messages in a single workspace, with optional AI assistance from Alfred or external MCP agents to accelerate copy. The result is faster turnaround, zero broken layouts, and on-brand content every time.
Alpaco integrates directly with Braze to sync custom attributes for error-free Liquid personalization. One-click export sends Email Templates, In-App Messages, and Content Blocks straight to your account—updating existing assets in place so your Braze library stays clean as designs evolve.
How We Work Together
Alpaco connects directly to Braze as your content creation layer. Build on-brand emails, in-app messages, and content blocks in Alpaco using an unbreakable design system, then export them straight into Braze as ready-to-send templates.
Manage your design system, collaborate across teams, and deploy through Braze with confidence.
Manage your design system, collaborate across teams, and deploy through Braze with confidence.
Features
Email Design System
Manage your Templates in a centralized and cohesive Email Design System. Developers can orchestrate global styles, layouts, and components in one place with immutable guardrails. Synchronize updates across all connected campaigns, ensuring consistent branding at scale without repetitive manual updates.
Streamline workflows
Build Campaigns, Canvas steps, and In-App Messages from a single drag-and-drop editor. Easily manage multi-language localization and spin up A/B split test variants. Segment workspaces by team with isolated permissions and built-in approval reviews. When you need to move even faster, use Alfred AI or your own agents through MCP to produce on-brand content in minutes.
Bi-Directional Data Sync
Keep your campaign data and Braze workspace completely aligned. Alpaco syncs your Braze custom attributes, recipient fields, and campaign metadata directly into the editor, allowing teams to insert verified personalization tags without syntax errors. When exporting, Alpaco updates existing Braze templates and content blocks in place rather than creating clutter with duplicate files.
Associated Partners
FAQ
Braze’s native editor is built for campaign execution, not design system governance. As teams grow, editing raw HTML or static templates directly in an ESP leads to inconsistent spacing, broken Outlook rendering, and accidental branding errors. Alpaco provides an external governance layer: developers define immutable global styles, typography, and strictly typed input guardrails once, allowing marketers to assemble on-brand campaigns autonomously without ever touching code.
No. Alpaco tracks Braze template IDs upon initial export. When you make edits or layout adjustments in Alpaco and export again, the platform updates the existing Braze asset in place rather than creating duplicate files, keeping your Braze template library clean.
Alpaco features native support for Braze Liquid syntax, conditional branches, dynamic product feeds, and personalization tags. The editor includes real-time syntax error validation to catch broken logic before deployment, and preserves raw ESP tags untouched so dynamic payloads render accurately in Braze. Additionally, you can sync your Braze custom attributes and recipient fields directly into the editor for error-free tag selection.
Yes. Unlike single-channel builders, Alpaco exports production-ready Email Templates, In-App Message templates, and reusable Braze Content Blocks (such as global headers, promotional banners, and footers). Updating a master Content Block in Alpaco allows you to push synchronized updates straight to Braze.
Yes. You can import your existing HTML templates directly into Alpaco. Developers decouple the existing code into a central Base layout and modular blocks, preserving your proven design and responsive code while adding strictly typed inputs and immutable brand guardrails.
Pricing depends on the specific add-on features your team needs and the number of extra image quota needed. Request a demo, and we will configure a custom quote.
Usual setup time takes about a day if you are bringing your own template, or a couple of days if you need us to create one for you. However, this depends on the complexity of your needs.
